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Digital Skills Workshops To Boost Your Business

By Sara Karpanen
22.02.2022


Learning how to navigate in the digital world is essential in today’s business, whatever stage you are at.

Join us for a series of digital skills workshops to supplement your self-learning and boost your entrepreneurial mindset!

The workshops are being delivered by Echo in partnership with Loughborough University London’s Digital Skills programme for creative freelancers, SMEs, or anyone who wants to skill-up and add another string to your bow!

The workshops are all free to attend — scroll down to find out more and book your place.


Date: Wed 16th March
Time: 16:00 – 18:30 GMT
Location: Online

Join us for this practical workshop hosted by Amy Lainchbury, founder of social media consultancy Tasty Comms.

In this workshop, you’ll learn:

⚡ Why and how to create a social media strategy

⚡ How to research and identify your target audience

⚡ How to plan, create and batch your content

⚡ How to focus your efforts on where your audience is

⚡ The importance of consistency and engagement

Tickets are free via Eventbrite 


Date: Wed 23rd March
Time: 10.00 – 12.30 GMT
Location: Online

What we’ll cover:

⚡ Learn how SEO works and how it’s evolved over the last few years

⚡ Discover how to research and identify the SEO keywords that will drive the right people to your site

⚡ Find out ways to carry out an SEO audit and measure performance

⚡ Learn how to implement SEO best practice for your website

⚡ Discover how to take advantage of easy to implement off-page SEO strategies

Tickets are free via Eventbrite


Date: Wed 13th April
Time: 10.00 – 12.30 GMT
Location: Online

The 6 stages you’ll be guided through are:

⚡ How to prepare and plan your campaign

⚡ How to tell your story

⚡ How to build your crowd

⚡ How to make the perfect project page

⚡ How to communicate your campaign

⚡ How to follow up with backers after the campaign has ended

Tickets are free via Eventbrite


Date: Wed 11th May
Time: 10.00 – 12.30 GMT
Location: Online

During this workshop, you will…

⚡ Gain an overview of how PR actually works in the digital space and why it’s important especially during these uncertain times

⚡ Learn about Rachel’s 4 pillars of digital PR and feel confident to put them into action alongside a strategy that works

⚡ Feel confident putting yourself out there for PR opportunities, and creating your own valuable content.

⚡ Learn the importance of leveraging your PR and the key ways to implement

Tickets are free via Eventbrite

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