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Echo x Pinterest UK: Bam Bam Boogie

By Sarah Henderson

We are thrilled to be partnering with Pinterest UK to celebrate black entrepreneurs within the Echo community for Black History Month. We were excited to interview Echo member Bami, founder of  Bam Bam Boogie, for this feature!

Frustrated with the lack of diversity and inclusion at her work gym, Bami decided to take matters into her own hands by sharing her love for dance with her colleagues.

The word spread like wildfire and within a few months became a social media sensation with her vibrant energy and fun teaching videos – and that’s how Bam Bam Boogie was born. Since then over 10,000 people (and counting) have been inspired by Bami’s contagious love for life and her story of thriving against all odds. We first met Bami in early 2019 when she joined one of our Echo++ business accelerator programmes. We’ve loved following her entrepreneurial journey ever since.


Hey Bami!

So, what is Bam Bam Boogie’s mission?
To form 1,000,000 fearless females by 2030 through fearless fitness and community events. Using our app and social media to inspire women to take up space and be who they want to be in this world.

Why is Bam Bam Boogie needed now more than ever?
Because with the world being so uncertain we need to find ways to feel connected whilst at home. In addition to this, we are giving women all over the world a low-cost barrier to entry into entrepreneurship through our twerk after work instructor program (

What has kept you focussed on the rollercoaster ride of your startup journey?
Knowing that I have this mission to make 1,000,000 women feel more confident in themselves keeps me going as it’s no longer about me but serving my life purpose.

What’s one piece of advice you would give to an underrepresented entrepreneur starting out today?
I would say that your “underrepresentation” is actually your superpower… when you walk into a room people will always remember you so make it count. stand tall, take up space and be yourself!


Find Bam Bam Boogie on Pinterest, Instagram and Facebook!