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Member Story – Adventure Stories

By Veronica Asenso Afriyie

We were excited to interview Echo member Edward Clark, founder of Adventure Stories – an award-winning design practice who think about brands differently.

We asked Ed how he managed to cope running his business during these unprecedented times, how using Echo has helped his business grow and what his main focus will be, whilst we head towards the end of 2020. 

What do you do?
We’re a specialist brand-design practice based in East London. We focus on building beautiful brands which tell great stories. Having both worked in Central London branding agencies on blue-chip clients for over 13 years, we set up Adventure Stories to offer that experience to boutique brands in a bespoke and very personalised way.


How did you initially respond to the COVID-19 crisis?
Having decamped home, we focused on keeping in close touch with our current clients. We’re members at Mainyard Studios in Hackney Wick where there’s a really fab sense of community, we took part in some great knowledge sharing sessions with other members via Zoom. It was an opportunity to both help each other out and build connections in the process. 


Have you had any lightbulb moments since starting your business?
Whilst design is at the heart of what we do, before we ever put pencil-to-paper we take our clients through a strategic process of clarifying their aims and ambitions. We struck on six key-questions which we challenge every client to answer as succinctly as possible. This process offers a clarity which ensures the design we do is both distinctive and rigorously appropriate to the business goals.

Branding for Popti

What attracted you to join Echo?
On learning about Echo, it struck us how unique their proposition was. The concept of a currency of exchanged services really resonated with us. We’ve loved being involved with Echo on both a personal and business level. From attending workshops where we’ve learnt to craft and make, to running our own, we’ve met some lovely people (and a few clients) along the way.


What kinds of things have you traded on Echo so far?
Off the bat, we spent our first ever Echoes on sessions with business and start-up mentor Nils Millahn, who offered us really structured and insightful advice on areas to focus and prioritise in establishing the business.

Subsequently, we’ve offered two branding workshops through Echo, which included a day working with the Creative++ programme.

Branding for Mooncurser Rum

What’s been your favourite Echo experience to date?
Via Echo workshops, we were lucky enough to be introduced to Trine and Camilla at Foreign Affairs Theatre, and David and Esana at social enterprise Vine Connect. They were both lovely organisations to work with, and we were super-chuffed to win Indigo Design Awards this year on the work we did for them.

How does life look like for you post lockdown?
Having tentatively returned to our studio early summer, were optimistic about a return towards normality as we move towards the end of the year. Several of the brands we designed pre-lockdown are soon scheduled for launch, so we’re really looking forward to promoting those projects. 


What advice would you give other Echo members who are in a similar situation as you?
Join as many networked groups as you can. Along-side Echo and Mainyard Studios we’re also part of a start-up mentoring group which offers us the opportunity to share knowledge and connect with new brands.

Branding for Foreign Affairs

What will you be focusing your energy on till the end of 2020?
Alongside promoting our new work, we’re in the process of planning a branding workshop and have been invited to write several articles. And whilst Zoom has certainly been the hero of this year, meeting more of our clients face-to-face again is something we’re really looking forward to.

Are you working on something new or exciting behind the scenes?
Absolutely. One of our key specialisms is branding for food & beverage. Earlier this year we designed the branding and packaging for a soon-to-launch new range of plant-based spreads called Cornish Roots all lovingly made in the Cornish countryside. We can’t wait to share our work on this.

Branding for Vine Connect

Follow Adventure Stories on Instagram!