As the digital economy grows, mastering digital skills is ever more important in the job market and for new businesses.
Whether you’re starting up, going for a new job, or simply want to raise your digital game, our new series of workshops led by Echo experts are designed to bring you up to speed on a whole host of digital skills.
From mastering Photoshop to nailing digital marketing, each workshop is designed to give you practical, accessible knowledge and skills you can apply straight away.
Coming up this month….
SEO for Beginners
Wednesday 18th October, 18.30 – 21.00 at Here East, Queen Elizabeth Olympic Park
Hugely experienced London SEO guy, Mike Loomey of 3 in 1 Web Design, presents an information-packed seminar … “SEO for Beginners” aka “Tips and Tricks to Make Google Love Your Website.”
In this 2.5 hour session, Mike will take you through the key elements of understanding SEO, and practical actionable steps you can take to improve yours, including:
– Choosing keywords
– Uisng Google My Business to get your company listed on Google Maps
– Using backlinks
– Being searchable via voice search
You’ll leave wth the knowledge and skills you need to get going right away, and equipped to deflect any cold call from an SEO guy trying to charge you hundreds of pounds a month!
The Secret Art of Digital Persuasion
Wednesday 25th October, 6.30 – 8.30pm at The Trampery Republic, East India
These days a digital marketing strategy is essential for any business. However, most companies don’t know where to invest their marketing budget and with so many different digital marketing mediums, options, strategies and platforms to choose from, it’s easy to get overwhelmed and not know where to start.
This workshop is for those who wish to learn the hidden tactics, strategies, and tools used by conversion rate specialists to increase sales, donations, subscribers, and other online goals.
Digital marketing expert, Rob Lowry will cover what the highest converting marketing channels are and show you what website conversion strategies work in different industries. If you want to increase your conversion rate then this is the workshop for you!
He will share the simple digital marketing strategies that work for his clients and share what marketing practices produce a positive ROI on their marketing budget. He’ll also show you the methodology & digital marketing funnel that he uses for every business they work with.
By the end of the session, you’ll know:
– What areas of digital marketing work and what areas don’t (in terms of sales conversions)
– What tools can help make your marketing easier and more effective
This is ideal for anyone who is just about to start investing in marketing and for those who are currently trying to make their digital marketing work for their business.
Cost: 2 Echoes
New to Echo?
If you’d like to join this workshop but you’re new to Echo, it’s quick and easy to join, by following these simple steps.